Why Asake Renames Instagram Handle To Mr Money

Nigerian music sensation Asake has surprised his massive social media following with a significant digital rebrand. The Afrobeat star formally changed his Instagram identity from “asakemusic” to “MrMoney” without any prior announcement.

This strategic move immediately captured attention across the music industry and among his dedicated fanbase. The artist, whose real name is Ahmed Ololade, boasts over five million followers on the platform who witnessed the transformation firsthand.

The “Mr Money” moniker carries deep significance in Asake’s artistic journey. It originally gained prominence through his 2020 breakthrough single that catapulted him into the spotlight and established his unique sound within the competitive music landscape.

The name achieved even greater recognition following the phenomenal success of his 2022 debut album “Mr. Money With The Vibe.” That project earned international acclaim and solidified his position as a global Afrobeat ambassador, breaking streaming records and charting across multiple continents.

Industry analysts interpret this digital rebranding as strategic positioning for his forthcoming musical project. Reliable sources indicate the artist is preparing to release a new album titled “Money” in the coming months, generating substantial anticipation among music enthusiasts.

As detailed in the complete version, there are several key factors to consider.

This upcoming release marks a significant milestone in Asake’s evolving career trajectory. It will represent his first complete album released through his independent label, Giran Republic, following his departure from Olamide’s YBNL Nation earlier this year.

The separation from YBNL generated widespread discussion within music circles when it occurred in 2025. Fans and industry observers alike speculated about the reasons behind the split between the talented singer and the established label headed by rap veteran Olamide.

Entertainment lawyer Yemisi Falaye recently provided clarity regarding the circumstances surrounding Asake’s departure from the label. Her insights shed light on the contractual dynamics that ultimately led to the artist’s decision to pursue independent pathways.

According to Falaye’s detailed account, the foundation for the eventual separation originated during initial contract negotiations. The legal professional revealed that Asake’s enthusiasm about securing a record deal may have influenced his approach to the contractual process.

Falaye specifically noted that Olamide demonstrated professional integrity by explicitly advising the young artist to seek proper legal counsel before committing to the agreement. This recommendation highlighted the importance of thorough contract review in the entertainment industry, even when deals appear promising.

The transition to independence represents a new chapter for the “Lonely At The Top” crooner. His ability to maintain creative control while building his brand through Giran Republic will be closely watched by emerging artists considering similar paths.

Social media platforms have erupted with reactions to the handle change since it appeared. Fans have expressed overwhelming support for the rebrand, interpreting it as a declaration of artistic evolution and commercial independence.

The timing of this digital transformation suggests careful planning behind the scenes. Asake’s team appears to be building momentum systematically toward the anticipated album release, using strategic visual and digital cues to engage his audience.

Music critics are already speculating about the potential direction of the new project. Given the emphasis on the “Money” theme throughout his rebranding, many anticipate explorations of wealth, success, and the complexities of financial prosperity in contemporary Africa.

As the Afrobeat scene continues to evolve globally, Asake’s career moves are being studied as potential blueprints for artistic independence. His journey from YBNL protege to independent label owner reflects broader industry shifts toward creative autonomy and business ownership.

The coming weeks will likely reveal more details about the “Money” album and the artistic vision behind this comprehensive rebranding effort. For now, the Instagram handle change stands as a powerful statement of intent from one of Africa’s most compelling musical voices.